Instagram tests new sharing feature

Instagram is in the beta phase of a new feature called “Friend’s Story” that enables users to share their Stories selectively with specific contacts. Recipients can review the shared content and seamlessly incorporate it to their own Story. 

This feature holds significant potential for brands and content creators looking to increase engagement by encouraging followers to contribute content. 

Although Instagram has confirmed the testing phase, no official timeline for a full launch has been disclosed. 

Read more here.

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