Instagram is currently experimenting with two new features aimed at brands and content creators:

• Backdrop: An AI-powered background editing tool designed for Stories. It automatically removes backgrounds from images, allowing users to choose new backgrounds from a carousel of options or create their own. 

• Get Orders: Intended to facilitate in-stream ordering for both feed posts and Stories, this new sticker enables creators to link products directly to their story, allowing users to place orders seamlessly.

These experimental features, if rolled out widely, could offer brands and content creators additional tools to enhance their content and increase engagement on the platform.

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