LinkedIn ad prices surge amid high demand
LinkedIn ad prices have spiked by up to 30%, driven by increased demand following the advertiser boycott of X.
While marketers acknowledge the increased costs, they report commendable 20% ROI on LinkedIn ads, with some premium campaigns costing up to $300 for 1,000 impressions.
LinkedIn attributes the surge to its unique targeting and high member buying power, projecting a 14.1% revenue growth for 2024.
Read more here.