LinkedIn has its own pace when it comes to launching new tools. We’ve seen it with videos, carousel ads as well as translation tools. This time is no different!

It is finally rolling out its automated bidding option for Sponsored Content, which aims to help advertisers deliver the best performance based on their budget, without going through the hassle of manually adjusting their bid.

Automated bid utilizes historical data and machine learning algorithms based on advertisers’ objective to automatically find the best bid to help them fulfill their goal, be it boosting website visits or raising campaign awareness.

LinkedIn states that the new option will help advertisers spend their daily budget efficiently and has the potential to reduce cost per result by 30%.

The professional social network has announced that they will expand automated bidding to more ad formats later this year.

Read more here.