LinkedIn will officially end the use of “Lookalike Audiences” for ad targeting, effective February 29, 2024. Advertisers will no longer be able to create new “Lookalike Audiences,” and existing ones will become static without data refreshes or editing capabilities. To adapt to these changes, advertisers can consider the following alternatives:

• Predictive Audiences: Utilizes fewer data sources within LinkedIn for audience creation.
• Audience Expansion: Reaches users with similar skills or interests for broader targeting.

Adapting to these changes promptly is crucial for advertisers relying on “Lookalike Audiences.”

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