LinkedIn just supercharged its AI targeting tools, and the results might make you rethink everything you thought you knew about B2B advertising.

The Robot Matchmaker You Didn’t Know You Needed
Remember when you had to manually piece together audience segments based on job titles and industries? Those days are fading fast. LinkedIn’s “Predictive Audiences” has been quietly revolutionizing how savvy marketers connect with potential clients since 2023. 

Now, it’s getting a massive upgrade, one that should make even the most tech-skeptical marketers take notice. LinkedIn’s AI is essentially playing cupid between your brand and professionals who haven’t heard of you yet—but probably should have.

What’s New (And Why It’s a Big Deal)
LinkedIn dropped two bombshell additions to their already powerful AI arsenal:

1. Company Lists Integration: The B2B Holy Grail
By feeding company lists into Predictive Audiences, LinkedIn’s AI can now identify organizational patterns that predict buying behavior. It’s like having a crystal ball that reveals which companies are most likely to convert—before they even realize they need your solution.

2. Retargeting Source Addition: The Digital Mind-Reader
We all know retargeting works. But what if it went beyond chasing the same prospects around the internet? LinkedIn’s new retargeting integration doesn’t just target past visitors. It analyzes who has shown interest in your brand and finds their doppelgängers across the platform.

You can read more here.