This new addition will allow creators to share voice notes, polls, text posts, videos, and photos with their followers.
Once available, anyone can join a Channel to access content, engage in polls, and more. Page owners have the exclusive power to send messages, while followers can participate in polls and interact with shared content. If messages become overwhelming, users can easily mute them.
Extending this feature to Facebook and Messenger is a natural progression, considering the success Broadcast Channels achieved on Instagram.
Read more about these updates over here.