Meta has rolled out a new attribution setting called “Engaged View,” which considers delayed response actions, such as visiting a website after watching a video ad. 

Advertisers can measure conversions occurring within one day of a video ad play, provided the viewer has watched at least 10 seconds or 97% of the ad. Additionally, benefits of using the “Engaged View” attribution include getting more results within the same budget, gaining insights into a customer’s journey, and better understanding the value of video ads on Meta.

The new attribution setting is available for all placements except Facebook in-stream video ads that cannot be skipped.

Read more here.