Remember those static ads interrupting your favorite YouTube videos? Meta’s Overlay Ads take a more subtle approach. 

Appearing as unobtrusive banners (whether as a single image or carousel) with a large CTA prompt at the bottom of the screen during Reels playback, Overlay Ads offer a less disruptive way for brands to showcase their products or services, unlike traditional ads. 

Creators and brands also have control over the ad placement, choosing between expansion on the second view or direct promotion between clips.

Now, with their global expansion to select advertisers, get ready to see more Overlay Ads seamlessly integrated into your Reels viewing experience. Meta is also promising the ability to target specific demographics and interests, ensuring viewers see ads relevant to their preferences. 

In summary, this targeted and unobtrusive approach to advertising promises a smoother Reels experience for viewers, while still offering brands valuable opportunities to connect with their target audience.

To know more, click here.