Meta’s AI goes full ad-maker

More news from Meta! 

Meta just upped its AI game for your ad creation. Forget tweaking backgrounds – now, you can leverage the power of AI to generate entirely new images for your ads. 

Here’s the lowdown: Meta’s expanded AI tools let you feed it existing assets, like a product photo. Then, the AI whirs to life, conjuring variations on the image theme. The feature has already started to roll out, and in the coming months, you will also be able to provide text prompts to better tailor the creative variations being offered to you.

In a nutshell, this isn’t just about fancy visuals. Meta’s new suite of AI tools promises faster iterations and production time, helps you adapt your core concept to different formats and platforms, and integrates seamlessly with your existing brand guidelines.

So, buckle up, advertisers, because the future of ad creation is here, and it’s powered by AI.

You can read more about this update right here.