With AI tools making it easier than ever to churn out what experts lovingly call “AI slop,” platforms are drowning in synthetic mediocrity. 

Following YouTube’s lead, Meta recently announced a crackdown on accounts that treat other people’s creativity like a free buffet. After taking down 10 million impersonation profiles this year, Zuckerberg’s empire is doubling down on its quest to separate the wheat from the chaff (in our case, the creators from the copy-cats).

In other words, Meta is now targeting accounts that repeatedly reuse someone else’s text, photos, or videos. The company has already swung the ban hammer on 500,000 accounts for “spammy behavior or fake engagement,” who now face demoted comments, reduced distribution, and loss of access to monetization programs.

Meta’s timing isn’t coincidental. As generative AI makes it stupidly simple to create content that looks original but tastes like cardboard, the platform is desperately trying to maintain some semblance of authenticity. 

While Meta cracks down on unoriginal content, it’s simultaneously dealing with a revolt from legitimate creators whose accounts are being wrongfully disabled by overzealous automation. So Meta finds itself in the awkward position of trying to eliminate fake content while accidentally nuking real creators with systems that apparently can’t tell the difference between spam and legitimate posts.

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