Launched in a market already dominated by CapCut, InShot, and a dozen other established video editors, Meta’s Edits app keeps releasing updates and new product designs. The latest improvements suggest a team genuinely trying to understand what creators need, even if those creators are currently editing elsewhere.

The main feature is the enhanced storyboard functionality, which lets you plan content using digital sticky notes that attach directly to video clips. Since most creators already plan content somewhere, integrating that planning directly into the editing environment eliminates friction. Your ideas live where you execute them, your rough structure becomes your actual timeline, and the gap between concept and creation shrinks.

The template expansion addresses the eternal creator dilemma: spotting a format you love, wanting to replicate it, and facing the tedious process of reverse-engineering someone else’s editing choices. Edits’ “Use template” button simplifies this dramatically: tap it, add your clips, and you’ve got the same format without manually matching transitions, timing, and effects. It democratizes viral formats, though whether the world needs more identical-looking videos is debatable.

Smaller updates round out the package: customizable secondary colors for text and captions, and the ability to import publicly posted Instagram Reels for reaction videos. The latter is particularly savvy. It’s Meta leveraging its own platform to feed its editing app, creating a content ecosystem where everything stays in-house.

Meta’s Edits team deserves credit for consistent innovation and apparent genuine care about creator experience. They’re building a legitimately good product in a crowded market, adding thoughtful features at a steady pace, and doing it all for free.

But the switching cost isn’t monetary. It’s temporal and mental: learning new interfaces, rebuilding workflows, discovering where everything lives. This means improvements would need to be substantial, not merely incremental.

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