In its relentless journey towards harnessing the powers of augmented reality, Snapchat has developed AR Enterprise Services (ARES), a platform dedicated to giving brands better guidance into easily utilizing its Snap AR technologies.

Beginning with Shopping Suite, three AR elements will be provided: 3D Viewer, AR Try-On, and Fit Finder. These can be easily integrated into merchants’ own apps and websites, lending consumers an unbeatable online shopping experience.

ARES will also offer dedicated support to help businesses digitize their products “using proprietary photogrammetry hardware and machine learning creation pipelines,” in order to produce the most accurate renderings and minimize changing room rage. Alongside asset management tools and performance measuring analytics.

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