YouTube’s new AI assistant, “Ask Studio,” is a conversational AI interface built directly into YouTube Studio. It can analyze your channel data—comments, analytics, performance patterns—and give you answers in plain language. No more drowning in dashboards. Just ask a question and get an answer. Ask Studio shows up as a chat interface in YouTube Studio (look for the sparkle icon). You can ask it questions about three main areas:

• Comments Analysis: Ask Studio can summarize what people are saying across your videos. While reading comments is important for understanding your audience, it’s also time-consuming and can be emotionally exhausting. Having an AI summarize patterns and sentiment means you can stay connected to viewer feedback without spending hours in the comment trenches.

• Analytics Insights: Ask Studio pulls from the same performance metrics you already have access to in YouTube Studio, but it identifies patterns and suggests improvements conversationally. The value here isn’t new data, it’s translation. Analytics dashboards are powerful but overwhelming. Ask Studio acts as an interpreter, turning numbers into narrative.

• Content Planning: This is where Ask Studio gets interesting. It can generate content ideas based on what’s already performing well for your channel. You can ask for new angles on an ongoing series, get title suggestions, or find out which topics are resonating most with your audience.

But YouTube already has an Inspiration Tab for content ideas, so what’s the difference? Inspiration Tab is visual and curated, showing you pre-generated idea cards, thumbnail suggestions, and trending formats, whileAsk Studio is conversational and dynamic. Both use your channel data, but the interaction model is completely different. Inspiration Tab is a mood board; Ask Studio is a consultant.

YouTube says they’re expanding Ask Studio to more U.S. creators first, then testing additional languages and international markets. No specific timeline, which is classic YouTube.

In the meantime, you can read more here.