Spill the Reels tea with your BFFs

Though not officially confirmed yet, rumors are swirling about a potential new Instagram feature called “Blend” that could revolutionize how you share Reels with your besties, with a twisted dose of privacy.

Here’s the scoop: “Blend” allows you to create a shared Reels feed with your closest friends. By curating a personalized stream based on the Reels you’ve exchanged via DM, “Blend” compiles all those cute cat videos, inspiring travel vlogs, and delicious recipes you’ve been sharing into a single, easily accessible stream. Think of it as a virtual hangout session.

“Blend” marks a significant shift for Instagram, moving beyond the single-user discovery model towards fostering a more communal Reels experience. While it sounds like a fun way to connect with friends, some questions linger. Will the “Blend” feed become the go-to hub for close-knit groups to consume Reels, or will the explore page still reign supreme? 

Instagram hasn’t announced testing this feature yet, so we’ll have to wait and see if “Blend” becomes a hit or a total miss.

Meanwhile, you can read more about this update right here.

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