After months of positioning itself as the “alternative” to X, Threads just pulled off its most brazen move yet: it straight-up copied one of X’s best features, added some Meta polish, and rolled it out to all 400 million users.

Threads officially launched topic-based communities globally on October 2nd, giving users access to over 100 dedicated spaces where they can obsess over specific topics with like-minded people. Posts from any community you join appear in your “For You” feed with a tag showing which group it came from, with each community getting its own custom like emoji. 

Clearly, X still has Threads beat on one critical front, and it’s not features or speed. It’s Communities. X reported last year that time spent in Communities jumped 600% year-over-year. That’s not a typo. People aren’t just using Communities on X. They’re die-hards living in them, who can’t leave the platform despite the main timeline devolving into chaos. 

Threads just declared war on that advantage. Meta clearly learned from watching X’s communities take off, with some differentiating touches. Besides Communities being public, they are also donned with automatic profile tags for social signaling. But the biggest key distinction is tone. X’s communities exist in the broader context of X, often fighting against the algorithm’s preference for engagement-driven chaos. The main timeline on X rewards controversy, hot takes, and dunking on people. Communities on X thrive despite the platform’s incentives, not because of them. 

Threads positioned itself from day one as the “nicer” alternative. Less toxic. More positive vibes. Whether that’s actually true depends on who you ask and which day you check, but the branding is consistent. 

The genius of Communities is that they don’t require Threads to be better than X at everything. They just need to be good enough at one thing: helping you find your people around specific interests.

You can read more here.