As the holiday season approaches, advertisers are scrambling to secure their share of the online shopping frenzy. Thankfully, TikTok is making things easier for them with the launch of a series of new, automated ad targeting features.

The highlight is “Smart+,” a fully automated ad solution that handles the entire ad campaign process, from targeting and bidding to creative optimization. This is a game-changer for advertisers who might struggle with managing complex campaign parameters. 

On another note, retailers looking to boost their holiday sales will be excited about “GMV Max.” By automating campaign creation and optimizing ads for maximum gross merchandise value (GMV), “GMV Max” ensures your holiday promotions reach the most likely buyers.

Effectiveness remains paramount, and TikTok continues to prioritize giving advertisers actionable insights. “Conversion Lift Study” (CLS) is a new tool that helps brands measure the true impact of their campaigns and gauge how their ads directly influence online purchases.

With its new suite of automated ad tools, TikTok is sending a clear message to advertisers: they’re ready to be a major player in the holiday shopping season. 

You can read more here.