Let’s be honest: creating content for TikTok is exhausting. You’re expected to post constantly, ride trends before they die, edit everything to perfection, and somehow maintain authenticity while also optimizing for the algorithm.

TikTok seems to have noticed. Their latest updates include AI-powered tools designed to handle some of the tedious work:

Smart Split: Your New AI Video Editor
The flagship feature here is “Smart Split,” an AI-powered editing tool that automatically chops your longer videos into multiple shorter clips. Upload content over one minute long, select the sections you want to work with, and Smart Split will detect natural breaks and segments. It then cuts your video into shorter clips, adds captions, transcribes audio, and reframes everything vertically for TikTok’s format.

AI Outline: Trend Research on Autopilot
TikTok’s second AI tool, “AI Outline,” addresses a different pain point: figuring out what content to create in the first place. Enter a topic, hit “Generate,” and the tool provides video titles, hashtags, hooks, and outlines based on what’s currently performing well in that genre. It breaks everything down into six customizable parts, allowing you to adjust the title, refine the hook, and tweak the script to match your style.

To sum things up, TikTok is investing in tools that address real creator pain points. These updates make the platform more viable for professional creators, assuming it remains operational in key markets. The tools won’t do the creative work for you, but they might give you back enough time and energy to actually do it well.

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