TikTok is making a play for Instagram’s photo-sharing crown with the launch of its new app, Whee.  This standalone app focuses on private, close-friend photo sharing, aiming to create a more intimate and authentic space compared to its parent platform.

Here’s what you need to know about Whee: Unlike the public feed of Instagram, Whee lets you share photos only with your pre-selected close friends list. This fosters a more private and personal experience, similar to Instagram’s “Close Friends” story feature.

Reports suggest that Whee also boasts a clean and straightforward interface, with a focus on the camera, feed, and messaging features. This streamlined approach might appeal to users who find Instagram cluttered or overwhelming.

While Whee certainly isn’t the first photo-sharing app to challenge Instagram’s dominance, it’s notable because it’s coming from a prominent player like TikTok. With its massive user base and existing social network, TikTok has the potential to quickly establish Whee as a popular platform. 

Whether Whee becomes a long-term player or a passing fad remains to be seen, but it certainly adds another option to the ever-evolving social media landscape.

You can read more here.