TikTok is not one to shy away from emerging trends. It’s currently testing an ad-free subscription tier for its users at a price of $4.99 per month.
It is important to note that this subscription would entirely eliminate ads served by TikTok, while influencer marketing campaigns would remain unaffected.
This trial is underway in an English-speaking market outside the U.S. Although the official launch date remains uncertain, TikTok is actively gauging its potential.
As TikTok continues to be a major player in the social media landscape, this move showcases the company’s strategic efforts to diversify income streams by considering an ad-free tier.
Read more about this update right here.