TikTok is expanding its horizons for content creators with a suite of desktop tools designed to enhance the creator experience.

In the desktop version of Creator Center, the revamped analytics UI provides a full-screen view of all data points, simplifying content performance analysis. 

The Creative Center has also received an upgrade, featuring a conversational chatbot to assist users in navigating the app. 

These updates can empower social media managers to efficiently handle their TikTok presence. The revamped Creator Center is undergoing testing with select Business users, while the chatbot is now available to all users globally.

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