TikTok has launched “Artist Accounts,” providing musicians with a platform to showcase their songs and share their creative process with their followers. 

These specialized accounts feature an artist tag for additional verification and a “New Release” tag, allowing musicians to promote their latest work two weeks before and 30 days after release. Notably, renowned artists like Sam Smith and Shakira are among the 70,000 artists already utilizing the artist tag.

Musicians can also enhance visibility by pinning a video to the top of the discovery page, utilize the “Behind the Song” feature to share glimpses of their creative process, and explore the new “Music” tab that organizes their discography. 

This strategic move aligns with TikTok’s goal to compete with streaming services like Spotify by providing similar promotional tools. 

Find out more here.