Remember when TikTok announced the extension of video length for creators? Well, it seems this decision is now permanent and will be named the “Creator Rewards Program.”

Since the release of longer videos, the platform has witnessed a remarkable 250% increase in creator earnings, with the number of creators making $50,000 a month doubling. Not stopping there, TikTok is broadening its horizons by extending premium live streaming features to creators who traditionally do not delve into live streaming.

It appears TikTok isn’t just lengthening videos; it’s stretching the boundaries of creator success. Who knew a few extra seconds could lead to more dollar signs?

Read more here.