In a world obsessed with likes and shares, Meta just flipped the social media scoreboard on its head. Facebook’s latest move to embrace “views” as its holy grail metric isn’t just another tech update – it’s a dramatic shift in how we measure social media success.

Now, every scroll, glance, or fleeting moment of attention counts.  Whether users engage passionately  or just swipe out of boredom.

To complement this, Meta is replacing how it measures your video performance. Out goes “Watch Time” and “Average Watch Time” – in comes the simpler “Minutes Viewed” and “Average Minutes Viewed.”

However, this isn’t just Facebook playing copycat with Instagram. It’s Meta creating a unified language of engagement. Photos, text posts, videos – they’re all playing by the same rules now. When a post appears on your screen, that’s a view. See it again? That’s another view. 

The timing is indeed delicious though. As Elon Musk’s X has been shouting about views from the rooftops, Meta’s move feels less like innovation and more like confirmation that the attention economy is entering a new era. 

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