When AI goes shopping: Meta’s intelligent ads

Imagine a digital brain that chomps through millions of ads across Facebook, Instagram, and soon Threads—faster than you devour your morning coffee, figuring out exactly what might make you click, scroll, or whip out your credit card. Meet Andromeda, Meta’s new AI system that goes beyond a typical algorithm.

Struggling with online shopping because the models don’t look like you? Meta just solved that problem. Their new AI can generate clothing models across different body types, essentially giving you a very realistic virtual try-on experience.

Beyond that, Meta is also exploring everything from location-based ad extensions that show real-time store inventory and ultra-personalized notification ads. Local store inventory? Tracked. Multiple landing pages in a single ad? Done. Email collection for those sweet, sweet promo codes? Absolutely. It’s marketing that feels less like being sold to and more like being understood.

As we cruise through 2025, one thing becomes clear: AI in advertising isn’t the future. It’s here, and it’s ready to turn your casual scrolling into a personalized shopping adventure.

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