Here’s a scenario you know too well. You saw a video. Maybe it was yesterday, maybe it was last week. It had that perfect clip, that crucial statistic, that hilarious moment you wanted to share. It’s now gone, lost in the infinite scroll.

X is testing a solution, a “Seen” tab that tracks every video you’ve watched. Head of Product Nikita Bier shared a screenshot of the feature in development, and while it might seem like a minor addition, it’s an interesting window into how platforms are adapting to a fundamental problem of the social media age.

We’re consuming more content than our brains can process and catalogue. This creates a weird tension. Platforms want users to keep scrolling (engagement metrics love an endless scroll session), but they also need people to remember enough to come back tomorrow, to share things, and to engage meaningfully.

The watch history tab is X acknowledging this and trying to solve for both sides. Keep scrolling, but here’s a safety net for when you need to find something you vaguely remember. It’s essentially X admitting that its algorithmic feed creates a problem. You see so much content that you can’t keep track of what you’ve seen. The tab is a feature to help you navigate the chaos they’ve created.

The watch history tab, the social proof bubbles alongside the algorithmic feed dominance also buried in this announcement; they’re all pieces of this larger puzzle. X is betting that giving users both infinite content and the ability to retrace their steps will keep them engaged longer.

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