In 2024, X is shifting focus to small and medium-sized businesses (SMBs) to offset losses from larger players instructed by owner Elon Musk to leave due to brand safety concerns.

Introducing a new $200 per month Verification for Organizations package, X aims to attract SMBs with features like a gold checkmark, priority support, and other benefits. 

While challenges in revenue replacement from larger advertisers persist, the $1,000 per month package offers additional perks such as reach boosts, affiliate access, and increased ad credits. 

The platform’s future success hinges on the perceived value by advertisers, as well as Elon Musk’s controversial content and its impact on advertiser response.

Read more here.