X is gearing up to launch a feature that allows advertisers to choose specific content creators for their ad placements. “Creator Targeting” will give advertisers more control over running ads on individual creators’ profiles.

This strategic move addresses advertiser concerns about ads appearing alongside controversial or offensive content. By offering greater control over ad placement, X aims to improve the overall advertising experience on the platform.

With nearly $20 million already paid to creators, the upcoming feature is poised to contribute to X’s efforts in revitalizing its advertising ecosystem.

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