X has just dropped a major update that gives Premium subscribers access to a suite of powerful new analytics tools. These advanced features provide a deep dive into your X performance, offering insights that free users simply can’t access.

What’s new for Premium subscribers?

• Detailed Audience Insights: Get granular data on your followers’ demographics, interests, and behaviors.
• Engagement Breakdown: Analyze engagement metrics by post type, helping you identify what content resonates most with your audience.
• Active User Tracking: Understand when your followers are most active on X, optimizing your posting schedule for maximum reach.
• Content Performance Insights: Dive deep into the performance of individual posts, tracking metrics like impressions, clicks, and shares.

While Premium subscribers enjoy these enhanced analytics, free users are left with a limited view of their performance. They can still track basic metrics like impressions and engagement, but the detailed insights offered to Premium subscribers are out of reach.

It remains to be seen how this change will impact the X ecosystem. Will creators flock to Premium to unlock these powerful insights? Or will they stick to third-party solutions?

You can read more here.