In a bid to win back small and medium-sized businesses, X has unveiled a comprehensive overhaul of its advertising platform, with AI taking center stage.

Gone are the days of painstakingly selecting demographic filters and interest categories. Instead, X’s AI technology analyzes user behavior and engagement patterns to automatically identify and reach the most receptive audiences for your ads.

Perhaps most intriguingly, the platform now offers advertisers the ability to set their desired cost per action, putting profitability firmly in the hands of business owners. This feature, combined with automatic tracking pixel creation, represents a significant step forward in making advanced advertising techniques accessible to businesses of all sizes.

The introduction of one-click DM support further streamlines the customer service aspect of advertising, enabling faster and more direct communication between businesses and their potential customers. It’s a smart move in an era where response time can make or break a sale.

For businesses whose target audience maintains an active presence on X, these new features might be worth exploring – particularly during the upcoming holiday season.

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