YouTube Shorts ads are now becoming more accessible to a broader range of advertisers, seamlessly integrating with both in-stream and in-feed ads.

Advertisers can conveniently check for the availability of the Shorts ad format in their YouTube Ads account, tucked under “Video” in the “Efficient Reach” section. 

The full roll-out is expected in the coming months, with Google planning to extend this capability to other video campaign formats in the future. 

Tune in for more here.