Three minutes might not sound like much, but for YouTube Shorts creators, those extra seconds unlock endless creative possibilities.

In one swift move, YouTube turned everyone into Shorts creators, whether they planned to be or not. Starting now, any video under three minutes automatically qualifies as a YouTube Short. 

Here’s how it works: Videos under three minutes will show up in the Shorts shelf, nestle into your channel’s Shorts section, and make themselves at home in YouTube Studio’s Shorts category. Best of all, they might catch a ride on the algorithmic wave of the main Shorts feed, potentially landing your content in front of millions of scrolling eyes.

This rollout wasn’t without its hiccups. Creators spent months wondering which videos would qualify and when the changes would take effect. Some older videos stayed in limbo while newer ones played by different rules. But finally, the dust has settled. If it’s three minutes or less, it’s officially a Short.

With Shorts racking up a mind-boggling 70 billion daily views, YouTube’s rage for short-form content shows no signs of slowing down. The platform’s appetite for bite-sized videos keeps growing, and this update serves up exactly what viewers crave.

In a nutshell, the message is loud and clear: Short-form content rules supreme. For creators, it’s time to think big within three minutes or less.

You can read more here.