YouTube is making a serious play for your attention with a slew of exciting new features for Shorts.

Here’s the lowdown on the goodies YouTube is throwing at creators and brands:

• Auto Layout: No more tedious cropping and zooming! This AI-powered feature streamlines the process of repurposing your longer videos into bite-sized Shorts.
• Edit and Style Your Captions: Spruce up your Shorts with personalized captions – you can now add captions directly to your content and customize them with different fonts and colors.
• Remix Those Remixes: The revamped “Remix” feature allows you to create response videos alongside existing remixes in a side-by-side format.
• “Add Yours” Sticker: The Instagram-borrowed sticker prompts others to share their own content related to a creator’s video.
• Text-to-Speech Made Easy: Now, you can simply record your Short, add your text overlay, and tap the “Add Voice” icon in the top left corner (you have four voice options).
• Test Out New Music Tracks: Finding the perfect soundtrack can be a game-changer. YouTube is offering a constantly expanding library of royalty-free music tracks specifically designed to elevate your Shorts.

These new features are more than just bells and whistles – they’re powerful tools designed to empower creators, brands and businesses alike.

You can read more here.