Remember when creators had to wait patiently for brands to slide into their DMs? YouTube’s flipping that script. Now, if you’ve got more than 4,000 subscribers, YouTube is offering a new way to connect with advertisers.

Think of it as a reverse brand deal. Create your Shorts featuring products you love, tag the brands, and YouTube will play matchmaker by recommending your content to relevant advertisers. If they bite, they get access to your video’s performance data and reuse rights. Sure, you won’t get an immediate cut of their ad spend, but this opens the door to something potentially more valuable: long-term brand partnerships. 

But that’s not all. YouTube’s also rolling out enhanced Data Stories, giving creators a crystal-clear view of their video’s first 24 hours of performance. 

And for those drowning in comments, YouTube’s testing a “Most Relevant” filter to surface the good stuff – think genuine questions and engagement opportunities. While it’s currently in limited testing, this could be a game-changer for creators managing growing communities.

To know more, click here.