While Premium Lite grabbed the headlines, YouTube’s Community Posts updates might be more significant for creators. The platform is adding a “post shelf” to channel pages, automatically displaying Community Posts for creators who have at least two posts.

This is subtle but important: YouTube is elevating Community Posts from a secondary feature to a primary channel discovery tool. Instead of viewers needing to actively look for posts, they’ll now be prominently displayed on channel pages.

The timing coincides with YouTube adding the ability to like Community Posts; another small step toward making the platform more social-media-like. We’re watching YouTube slowly transform from a video hosting site to a more comprehensive social platform, one incremental feature at a time.

Community Posts serve as a bridge between traditional video content and social media interaction. They let creators maintain connection with their audience between video uploads, share behind-the-scenes content, and build community in ways that pure video content sometimes can’t.

You can read more here.