If you have been following this space in the past few months, you know that we have talked extensively about Facebook’s developments in the intersection between AI, computer science, and advertising. Long story short: they are very good at it.

And so that is the reason that when the imminent arrival of a ‘Optimize text per person’ tool for ads, we are not that surprised. Because at this point, it seems completely normal that the Menlo Park giant has the sophistication to know which text section of an ad will work for you and which one will work for literally every other person.

This feature, in essence, will highlight either the primary caption, the headline, or the description text to you, according to what their AI thinks will work best. Just basic advertising practices, right?

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