We all know by now that TikTok is a global social media platform with hundreds of millions of monthly active users.

TikTok’s exponential growth has led marketers to push their brands to the channel. It is currently launching a new interactive insights platform, enabling the discovery of key data points. It is building a well-informed marketing process for the target markets, making more impactful and relevant campaigns. 

Although TikTok’s database is not as extensive or specific as other platforms’, it provides a range of filtering tools to collect key aspects about the audience, facilitating the conclusion process.

This new tool is set to keep marketers on top of the latest trending clips and discussions in order to build a marketable presence.

Read more here.