Twitter’s newest addition to its e-Commerce strategy book

It seems like Twitter is fully dipping its feet into online shopping’s murky waters, after its most recent e-Commerce endeavor with Shopify and Elon Musk’s acquisition deal.

Twitter now allows you to attach product cards to your tweets. From there, users are either referred to your website, or walked back into ‘Shop’, a centralized landing tab on your Twitter profile. This module was recently added to Twitter’s Professional Profile offerings.

Shall we expect the advent of a certain Application X to the West, in the likes of Tencent’s super-app WeChat?

Learn more here.

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