Filling our feeds with sponsored content has been Meta’s mantra for the past few years. So it’s no shocker that Instagram is still developing different ad formats.

The app’s latest addition entails placing ads inside your search tab. How? 

When you tap on any post from the search results, a relevant ad will show up, identifiable by the “Sponsored” label. This new advertising solution will surely help businesses boost their visibility and expand market reach. 

The second advert format released by Instagram is in-feed Reminder Ads that allow brands to notify users of product launches. How? 

Tapping on the “Remind me” banner sitting at the bottom of the ad will direct you to an embedded feature. Pressing this will opt you into a three-layer notification: one day before the event, 15 minutes prior and at the start of the event. Advertisers can prepare these ads three months in advance, or as fast as one hour pre-event.