Microsoft is launching the Retail Media Creative Studio, an innovative AI-powered solution designed to generate banner ads. 

Via this new tool, advertisers can input a product’s URL, and creatives will be automatically generated in alignment with retailer style guides, thus eliminating the need for manual adjustments. 

This way, the platform aims to expedite the review and approval process of ads, while simultaneously boosting click-through rates and sales conversions. 

Users can customize product photos, tailor headlines, and modify banner elements, focusing on enhancing personalization, efficiency, and monetization for retail businesses.

Read more here.