YouTube is rolling out a new ‘Target frequency’ feature for video campaigns.

This new capping tool will help advertisers handpick their ads’ frequency in a way that boosts viewership while avoiding their audiences’ exhaustion. YouTube’s algorithms will work on further optimizing the frequency-limiting goal set by marketers, by pushing towards ‘maximum unique reach’.

Hey, don’t let your thirst for impressions tick off those curious eyes! 

Controlling your video ads’s frequency can still get you higher recall lift and ROI-boosting impressions. And oh boy, it will definitely spare you from those grumpy YouTube users who are fed up with redundant ads and irritating overexposure. 

Learn more here.