If you are small-sized brand or an up-and-coming creator, this tool might be very useful.

Facebook is releasing ‘Smart Crop’, a new feature in Creator Studio that will allow you to adjust any video to a more adequate aspect ratio from how it was originally recorded. The tool will also allow you to choose aspect ratio according to the device it’s being watched on. For instance, if the video’s aspect ratio is not appropriate for neither desktop nor mobile, Smart Crop will adjust it to 1:1 or 4:5 crops.

The feature utilizes Facebook’s well-known state-of-the-art AI tech. According to Facebook, this is how it works:

Smart cropping uses machine learning to identify areas of interest in your video and keep them visible while cropping the video to a selected aspect ratio.

Learn more here