In order to boost SMB sales in the upcoming holiday season, Facebook introduced new functions that will enable businesses to improve branding and customer connection. These functions include allowing smaller businesses to host audio rooms, receive and make calls via the messenger business inbox, and utilize the new appointment booking tools. 

The addition of audio and video calls makes the connection with customers easier and more efficient. Secondly, although Facebook previously announced that audio room hosting will only be allowed by public figures and verified accounts, they are now exploring the opportunity to make hosting available for businesses as well. By hosting rooms to discuss relevant topics, businesses will be able to expand their audience and increase brand awareness. 

Finally, the new booking tools will make appointment scheduling a simple process for businesses that require it. The feature will allow customers to easily see available time slots and book them, and they will be directly synced to the business’s google calendar or the booking tool of its choice. 

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