Instagram’s rolling out more actionable buttons!

Biz profiles can now benefit from the new ‘Lead Form’, whether to gather contact information from their customers using the ‘Standard’ data-collection CTA (an Instagram prefilled form that asks for name, phone number, email, specific requests) or the personalized format.

When customizing a Lead, you can include a maximum of three personalized questions, with either short answers or multiple choice options. Don’t forget to visit ‘Advanced settings’ to give your new form button a name!

Also, Instagram will be nudging you in the ‘Notifications’ tab for any new Lead that needs reviewing. There you can modify its status (‘Stage’) in order to keep track of conversion: Not contacted, Contacted, Converted, Not interested.

On the whole, this is a really cool feature for compiling follow-up data and getting to know your account visitors a bit more. 

And it can be specifically useful for small businesses that don’t yet own a robust lead tracking software, as to nurture potential customers spending time inside their pages.

Read more here.