Google adds AR ‘Try-on’ ads in search

We have more options to encourage you to stay home (In case a new coronavirus variant is not good enough!).

Google has announced that it is adding new AR ‘Try-on’ ads within Google Shopping, which will enable users to virtually try on products at the comfort of their home.

The option is initially rolling out exclusively for beauty brands as Google explains:

“We’re working with data partners ModiFace and Perfect Corp to help you better visualize thousands of lipstick and eyeshadow shades from your favorite brands like L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. Now, when you search for a lipstick or eyeshadow product, like L’Oreal’s Infallible Paints Metallic Eyeshadow, you can see what it looks like on a range of skin tones and compare shades and textures to help you find the right products.”

The ‘Try-on’ AR ads are launching this week in the US. We will keep you updated when they roll out across additional markets.

Learn more here.