Since its November announcement, Grok AI, X’s cutting-edge chatbot, is making waves across online platforms, and is set to be integrated into the app’s main UI.

With its new in-stream access button replacing the current “Communities” shortcut, Grok AI promises a more immersive and disruption-free experience when engaging with live-stream content. This new feature not only facilitates smoother interactions but also provides users with a seamless experience when seeking content analysis or creating posts with the chatbot.

Exclusive to “X Premium+” subscribers, the Grok AI access button introduces a personalized response system, enriching engagement and creating real-time interaction opportunities for marketers, brands, and content creators.

Elon Musk’s confidence in Grok’s potential suggests that his new chatbot could prove to be a winner, despite millions of users having already signed up for ChatGPT. Nonetheless, this success could then help X increase its subscription revenue and diversify its income streams.

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