Instagram adds branded content tags for IGTV

IGTV hasn’t succeeded as a key destination for video consumption just yet and Instagram is still trying to crack that code!

To encourage more brands to leverage IGTV, Instagram is expanding the “paid partnership with” tag on IGTV videos for eligible accounts.

The new addition will come in handy for brands who are partnering with influencers to boost their content reach.

Read more here.