Instagram is capitalizing on the rising trend of private sharing.

It has recently announced a “Join Chat” sticker in Stories, which will enable users to easily start a conversation with a group of friends right from the Story.

The new sticker seems to be a good option for event invitations, RSVPs, product related discussions, etc.

It is worth noting that Snapchat is also currently testinga similar option, named “Group Chat”.

Read more here.