With IGTV gone from the main app, and to align with the change of focus to short video content, Instagram is shutting down its separate IGTV app. 

Improving the main app is Meta’s main focus as explained: “As part of our efforts to make video as simple as possible to discover and create, we will no longer be supporting our standalone app for IGTV. Instead, we will focus on having all video on the main Instagram app. We believe that this makes it easier for people to have all of these features and abilities in the main app, and are excited to continue to simplify and improve video in the main Instagram app.”. 

So how can creators benefit from this change? 

Find out more here.