TikTok has long been keen on weaving resourceful networks between brands and experienced partners to bolster its communal success stories.

The app’s latest attempt at fostering this authentic reciprocity arrived in the form of a revamp of their Marketing Partners platform, originally launched back in 2020. 

The fresh new interface now clearly buckets six main types of assistance that marketers can receive from vetted experts, namely: Campaign Management, Measurement, Creative, Effects, Commerce, and Sound. 

Additionally, success stories born from these partnerships will have a dedicated scrollable gallery, while the new ‘Find a partner’ button will redirect you to the expanded directory of endorsed providers.  

TikTok’s thriving culture of cooperative learning will surely help brands scale, develop, and leverage their campaigns with the right creative assets.

Learn more here.